As June draws to a close, let’s take a look at what the world’s been searching for in Entertainment, Culture, Science, Sports and more with Google Trends expert Christina Basillio.
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Top Searched Google Trends of June: Transcription
00:00 – Announcer: Mason Vera Paine.
00:01 – Mason: Before we head into July, Google trends expert Christina Basillio will break down some of the top search trends in entertainment, culture, science, sports, and more. Thank you for joining me, Christina.
00:11 – Christina Basillio: Yeah, so happy to be here.
00:13 – Mason: All right, so for the month of June, there’s a lot of things that’s happened. But entertainment, was there anything popping?
00:19 – Christina Basillio: Yeah. So for the month of June, Spiderman really took over, I guess we could say, the multiverse. Searches for Spiderman across the universe increased by 500 %. And one of the really interesting things that popped off with Spiderman was people were really interested to know is the multiverse was real. And what does it even mean? They’ve doubled over the past month.
00:40 – Mason: Wait, did they mean like, is the multiverse real real or was the multiverse real as a part of the MCU?
00:48 – Christina Basillio: I think people are wondering if it’s real real.
00:53 – Mason: Well, you know what? I’m a huge Spiderman fan, so I love having new people jump into the genre. We got to remember, guys, no one’s going to get bit by a spider and turn radioactive and into a
superhero, right?
1:04 – Christina Basillio: Hopefully not.
01:07 – Mason: What else happened in the month of June?
1:09 – Christina Basillio: So on the culture front, June is Pride Month, and it’s also for June teens. So what we were seeing in recognition of Pride Month is people were really interested in giving back. And we’ve seen this year over year that nonprofits like the Trevor Project, spike during the month of June. And what we also saw for June teens was that people were really interested in learning a little bit more about it. There are a lot of trending questions like, what is June teens? Is it a federal holiday? And one of the ones that really caught my attention is that people are just wondering where it got its name from.
1:41 – Mason: Yeah, I know for one thing for me, lift every voice. I didn’t even know about that song until I went to a friend invited me to her niece and nephew’s graduation, their eighth grade graduation, and they sing, lift every voice. I remember standing there like, what’s happening? I didn’t know. And she was like, just follow me. It’s a very sweet thing.
2:01 – Christina Basillio: Yeah, it’s so great. We’re all learning so much. There’s so much culture and things that are happening, not only for Juneteenth, but for Pride Month. So it’s great that people just want to get involved and are learning something new.
02:13 – Mason: Absolutely. I think that’s so important, being able to expand your mind. Another thing that’s been happening in June was the air quality. I know that thing was bad all the way through. It’s because of what’s happening in Canada, I think the wildfires, but I’m not too sure.
2:28 – Christina Basillio: Yeah. So air quality was top of mind for everybody. It was really interesting. In June, people were really interested in knowing what does hazardous air quality means that more than quadrupled. And we were seeing this all over the United States, where in the Northeast and Midwest, people were really searching for air quality index. But other parts of the country were also looking more into wildfires. One of the things that sparked my interest in these conversations, though, is people were trying to figure out how to stay safe. So we saw questions like, do mask help with air quality? And do air purifiers help with wildfire smoke become breakout searches in the US? And just so everybody knows, yes, wearing a mask when it’s outdoors and the air quality is bad or purchasing an air purifier, it can really help build that wildfire smoke.
3:13 – Mason: Yeah, I didn’t think it would really hurt me that much because I don’t have asthma, but I will admit I smoked for well over 10 years. My lungs are very sensitive. I was coughing like crazy when I go outside. Yeah, you should be careful. Right. I was like, I should have wore a mask.
3:28 – Christina Basillio: Now you know for next time.
3:29 – Mason: Right. Because I pulled out my air purifier, but I totally didn’t wear a mask, and I should have wore a mask. I’m like, Oh, from COVID, you just have them laying everywhere.
3:40 – Christina Basillio: I know. And I guess that’s a blessing and a curse, right? Having those mask readily available.
3:44 – Mason: Now, another thing that I wanted to talk about that I really enjoy is that was there any odd news that happened?
3:50 – Christina Basillio: So in the odd news space, we had two key things that popped up. And the first one was around camping and hiking. It sounds like people are ready to get out doors. So they started looking into what outdoor recreational activities are near them. For most of the country, they were looking for fishing near me. But for the West Coast and New England, people were interested in camping and hiking. And what we were also seeing in this space is people are getting ready for those campfires and coming together. So scary stories to tell in the dark, hit an all time high, as well as people looking up the chords for Take Me Home, Country Road.
4:28 – Mason: That’s a good song to be out there in camp and sing. I actually don’t know any of the chords. I’m not much of a musician, but I can definitely sing it off key for you.
4:38 – Christina Basillio: 100 %. I think you and I can go karaoke it and we can get someone else to bring the guitar.
4:43 – Mason: That’s actually pretty cool that camp was up there. Was any camp supplies at all or was it just where to camp at?
4:50 – Christina Basillio: Yeah. So it was more about where to camp out. And what we’ve been seeing is that our national parks are hitting an all time high. So if you’re outdoorsy person and you’re looking forward to going out to maybe Zion or Yosemite in the next few months, we want to let you know that Google is here to help you. Recently, we actually brought some new features into Google Maps. So if you are interested in seeing what’s really popular in a national park, all you have to do is look it up in Google Maps. And then when you’re ready to go, you can actually download the map of the national park directly onto your phone. So when you’re doing your adventuring, you don’t have to worry about getting lost if you don’t have cell service.
5:27 – Mason: Oh, wow. That’s really nice. I used to get so scared at the beginning of all the map stuff, like with MapQUEST. Once your phone got offline, you didn’t have a signal, that was it. If you didn’t have a map and know how to read one, you were done for.
5:42 – Christina Basillio: Yeah. But now even you and I can go out through the trail ahead and at least hold the phone up and say, oh, we need to turn left here.
5:49 – Mason: Now, I’m curious, this is another thing I’m totally into is sports. Any sports trending? I know probably the NBA was.
5:57 – Christina Basillio: Yeah. So in June, we actually had two national championships. First, of course, the NBA, and the second is the NHL. And we had some interesting trends popping up for our sports fans, one of which that I thought was funny was how heavy is the Stanley Cup and pound? That was a breakout search in the US. But then one of the other things that I think we can’t get away from is LeBron James. Somehow, even though he wasn’t in the championship, he is still the most trending athlete. Whenever you Google something about championship and an athlete, it’s LeBron James.
6:28 – Mason: Wow. That’s so funny. That was a moment of contention with the Nuggets, was that even though they were the ones who are slated to win the whole thing, that they’re still talking about the Lakers, even though they got knocked out early. So that is pretty funny that LeBron James is still number one trending.
6:45 – Christina Basillio: But the good part is that at least people had questions. People were interested if it was the Nuggets first championship, which it was. And then I think our Nuggets fans can be really excited because our second most asked question was, how many NBA teams have never won a championship? So it’s 11 now and Nuggets can finally say, we’re not a part of that group anymore.
7:03 – Mason: Yeah. Next year is going to be a little exciting. I want to see if they can go back to back. I don’t know, man, everybody’s vying for it.
7:11 – Christina Basillio: I know. It’s so exciting.
7:14 – Mason: Lastly, because I know that everyone’s going to be thinking about it is fourth of July. Food. You got to prepare now for the fourth. So was that trending at all?
7:24 – Christina Basillio: Everyone’s getting ready for their barbecue. We had some most searched red, white, and blue food, which I thought was really interesting. You had your old favorites, like how to make your cookies red, white, and blue, or your charcuterie board. But one of the most searched things in the past week was a cheesecake salad. Have you ever.
7:41 – Mason: Heard of this? Never. What is that?
7:43 – Christina Basillio: So a cheesecake salad, I like to think of it as a fruit salad, but with the fillings and flavorings of a cheesecake. So instead of it being an actually cooked cake, it’s more of a pudding. So I think Gen Z and the millennials are trying something new, and I’m really excited. I hope one of my friends brings it to the barbecue.
8:01 – Mason: Next week. It sounds tasty, but I feel like the texture in your mouth would be a bit disgusting. But I am intrigued nonetheless. I will eat it if it’s brought in front of me.
8:12 – Christina Basillio: You will eat it. And what’s really funny when you mentioned texture, this has actually been some odd news in the food space, too. Not only are they looking up the cheesecake salad, they’re looking for more ways to incorporate cottage cheese. That has been a breakout search on cottage cheese recipes this year. So I don’t know. You may want to ask people, what do they bring into the fourth of July cookout? Because you may end up getting some cottage cheese cookie dough or something.
8:36 – Mason: Bro, what happened to just bring in some chips? B ring four bags of chips and some pop. Like, let’s go. You got to make it complicated.
8:51 – Christina Basillio: Yeah, we have to reinvent the wheel every now and again.
8:53 – Mason: Yeah. Well, you know that…
8:57 – Mason: But you know that cheesecake salad? I mean, you want to reinvent the wheel. I think we’re going to start right there.
9:02 – Christina Basillio: Yeah, I trust that one a little bit more.
9:05 – Mason: Well, Christina, thank you so much for joining me. And for those listening, where can they find more information about these trends?
9:11 – Christina Basillio: Yeah, if you’re interested to see what people are googling every day, please visit Google. Com trends, and you can see what’s spiking in real time.
9:20 – Announcer: This has been the Mason Vera Pain Show. Thanks for listening.
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