https://masonverapaine.com The Unabridged Millennial Mon, 02 Sep 2024 19:48:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://75dc83.p3cdn1.secureserver.net/wp-content/uploads/2022/04/dp.png https://masonverapaine.com 32 32 Go to lifestyle podcast covering everything from technology, gaming, movie and tv reviews, pop culture, the supernatural and beyond, with host Mason Vera Paine, the Unabridged Millennial. Mason Vera Paine, the Unabridged Millennial false episodic Mason Vera Paine, the Unabridged Millennial contact@masonverapaine.com © Copyright 2019 Mason Vera Paine © Copyright 2019 Mason Vera Paine podcast The Unabridged Millennial https://75dc83.p3cdn1.secureserver.net/wp-content/uploads/2022/04/Cover-design-1.jpg https://masonverapaine.com/category/media/ TV-G Chicago, IL Chicago, IL Frequently https://masonverapaine.com/trendingteachergifts2024/ https://masonverapaine.com/trendingteachergifts2024/#respond Thu, 29 Aug 2024 14:47:00 +0000 https://masonverapaine.com/?p=8052 Source

]]> https://masonverapaine.com/trendingteachergifts2024/feed/ 0 Gabriella Olivera, Google Trends Expert discusses the top trending items for back-to-school season. Popular teacher gifts include Stanley Cups, while North Face and True Religion backpacks are leading in school supplies and more.You can visit Trends. Gabriella Olivera, Google Trends Expert discusses the top trending items for back-to-school season. Popular teacher gifts include Stanley Cups, while North Face and True Religion backpacks are leading in school supplies and more.You can visit Trends.google.com for all of your search needsYou can like Google on Facebook at: Facebook.com/GoogleFollow Google on Twitter at: Twitter.com/Google




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Back to School Segment Transcription



Announcer – 0:00: Mason Vera Paine.



Mason Paine – 0:01: It's back to school season and Google Trends expert Gabriela Olivera joins me to speak about the top trends that people are searching for this school season. Thanks for joining me, Gabriela.



Gabriela Olivera – 0:10: Of course. Happy to be here.



Mason Paine – 0:12: Tell me, what are some of the top trends for back-to-school season?



Gabriela Olivera – 0:16: We've got some fun ones this year. Stanley Cup is the top trending teacher gift. North Face Backpacks and True Religion Backpacks are the top trending backpack brands. School Lunch Peanut Butter Bar's recipe and School Lunch Cheese Stick recipe are the top trending school lunch recipes. Then we also have some fun back to school apparel that's been trending. The first is Nike sweatpants, second is Graphic Tees, third is sweatshirts, fourth is Zara jeans, and fifth is camo jeans which I actually bought some camo jeans just the other day. If you didn't know, you can actually say, for example, you see a graphic that you really like, you can use the lens to take a picture of that. In the search bar, you can use that photo to instantly see options that better match your preference. It also will then show shopping options where you can compare the prices and the different graphic tees based on what you like.



Mason Paine – 1:07: I am a sucker for back-to-school stuff. Even though I'm not in school anymore, I don't know why I still get excited. It's the child in me. I was a little bit shocked though about gifts for teachers. Do you remember ever giving gifts to teachers? Because I never did. Was I just a bad kid?



Gabriela Olivera – 1:21: Honestly, I don't think you were a bad kid, but I didn't either. My mom did.



Mason Paine – 1:26: Oh, she did? What did she give her?



Gabriela Olivera – 1:28: I think it was always a note and a little gift basket or some sort.



Mason Paine – 1:34: Yeah, the gift basket thing. My sister, she has two kids and she did that. And I was like, why? I was like, why? I know giving them gifts, okay, cool. But I think as a teacher, wouldn't you want some school supplies? Give them pencils, give them so they don't have to buy it themselves, right? I don't think they need another Stanley Cup.



Gabriela Olivera – 1:55: Honestly, it's a very good point. Actually, when you're shopping back to school season, there is a tool on Google Shopping that allows you to see price insights and historical average for products over the past 90 days. Then you can see the school supplies and decide if that deal is truly good and if now is the right time to buy. If now is not the right time to buy, there's also price alerts. So you know when it's the perfect time to snag those deals. Teachers, keep that in mind this year. It could come in handy.



Mason Paine – 2:22: Absolutely. Because I know for my sister's son,]]> Mason Vera Paine, the Unabridged Millennial full false 6:11 https://masonverapaine.com/topolympicgooglesearches2024/ Mon, 05 Aug 2024 07:30:29 +0000 https://masonverapaine.com/?p=8036 Source

]]> The 2024 Summer Olympic games in Paris are live and Google Trends expert Jessica Flores joins me to speak about the top searched Olympic topics trending on Google.You can visit Trends.google.com for all of your search needsYou can like Google on Facebo... The 2024 Summer Olympic games in Paris are live and Google Trends expert Jessica Flores joins me to speak about the top searched Olympic topics trending on Google.You can visit Trends.google.com for all of your search needsYou can like Google on Facebook at: Facebook.com/GoogleFollow Google on Twitter at: Twitter.com/Google




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Google Olympic Transcription



Announcer – 0:00: Mason Vera Paine.



Mason Paine – 0:01: The Olympics are here. Find out what are some of the top searches of fans during the Summer games with Google trends expert Jessica Flores. Thanks for joining me, Jessica.



Jessica Flores – 0:10: Great to be here. Nice to talk to you.



Mason Paine – 0:12: So, Olympics, it just started, but you know what, how long is it going to last for?



Jessica Flores – 0:17: Oh, I love the Olympics. I think it's 16 days. Right. And we are seeing a bunch of things people are searching for on Google already. They want to know the schedule. They want to know exactly that. Like how long is this going to last for? They want to know when folks are going to do certain events. We're seeing big breakout search terms like artistic gymnastics.



Jessica Flores – 0:39: We're seeing a breakdancing. We have a huge spike there because of course, it's the first time. Break dancing is part of the Summer Olympics. A lot of people, they want to.



Mason Paine – 0:48: Know what that about break dancing. Oh, my God. I didn't even know that was a thing. Has it started yet?



Jessica Flores – 0:54: That's a good question. Let's look. Let's Google that. I believe breakdown thing is, it's a little bit away. But the cool thing is Google is going to help you through all of these questions. So if you google anything like breakdown thing, you know, us Olympic schedule, it will show you right at the very top, an information panel that will give you everything you need to know so you don't have to click through seven different websites to figure that out. So, for example, I'm seeing right now, okay, breaking the pre qualifier battle 07:00 a.m. August 9.



Jessica Flores – 1:26: So you know right away, okay, that's when I can watch it. And the other thing is it customizes it to your local time so it knows exactly like, okay, so if you're in the Chicago area, it's going to give you time based on where you are.



Mason Paine – 1:41: Oh, my God. That is really helpful because that's true. I remember way back when, when I would watch the Olympics religiously, you know, like, especially in Japan, some of those events started at like three in the morning, so you didn't know you had to convert the time. That's a lot of stuff I don't want to do.



Jessica Flores – 1:58: Right, and the other thing is you're not going to wake up at 03:00 a.m. to watch every game. So you want to know, okay, where, where, who has the most medal, who won? And you can just, when you google Olympics or Olympic medal count, something like that right at the very top, it'll give you a breakdown of all the countries and it'll show you who's leading the way? So us right now, I believe the last I check was around 20 medals. We have a couple of gold medals in there. Yesterday, the men's artistic gymnastics team took home the bronze, which was like the first time they took home a medal in almost two decades, 16 years, I believe. And there's also a hometown Olympian there that helped the men team...]]> Mason Vera Paine, the Unabridged Millennial full false 7:53 https://masonverapaine.com/topsearchjunetrends24/ Fri, 28 Jun 2024 16:46:52 +0000 https://masonverapaine.com/?p=8028 Source

]]> Google Trends Expert, Marley McAliley joins me to speak about the top search trends on Google for the month of June ranging from: Father’s Day, NBA Finals, Festivals and more. You can visit Trends.google. Google Trends Expert, Marley McAliley joins me to speak about the top search trends on Google for the month of June ranging from: Father’s Day, NBA Finals, Festivals and more.



You can visit Trends.google.com for all of your search needsYou can like Google on Facebook at: Facebook.com/GoogleFollow Google on Twitter at: Twitter.com/Google




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Google Top Searched June Trends Transcription



Announcer - 0:00: Mason Vera Paine.



Mason Paine - 0:02: The end of June is upon us. And joining me today to discuss some of the top search trends from this past month is Google trends expert Marley McAliley. Thanks for joining me, Marley.



Marley McAliley - 0:11: Thank you so much for having me.



Mason Paine - 0:12: So, you know, one thing I'm always excited about is sales. And I have to know, was there any sales trending in this past June for sales?



Marley McAliley - 0:20: People were really interested in different topics around weddings and wedding budgets. People were interested also in different wedding dress styles. So wedding season was really taking center stage. People are trying to figure out, you know, how they can keep their wedding under a budget. Something that was trending was actually a term that I recently heard about, which is called micro wedding. And micro wedding actually just means a small wedding or wedding under 50 people. So a lot of people are trying to figure out, you know, how they can celebrate their big day and do so under a budget.



Mason Paine - 0:53: You know, I've never had the privilege of being part of, like, a wedding like that. Have you ever had wedding planning experience?



Marley McAliley - 0:59: I don't have any wedding planning experience. I've been to a few weddings, but all of them have been on the larger side. So I think it's nice, the idea of having a more intimate ceremony with only your closest friends and family.



Mason Paine -1:12: I kind of like that idea, too, because, like you've said, I've only been to, like, the big weddings. And the only thing I'm really worried about is is it an open bar? You know, what kind of food are they having? But I think it would be kind of nice to have something really tiny because then you could probably spend more money, and it feels like it's more, you know, like maybe you can go with duck instead of chicken.



Marley McAliley - 1:31: Yeah, absolutely. You can splurge on certain areas that you normally wouldn't be able to with a larger party size, for sure.



Mason Paine - 1:37: Zachary now, besides the catering, was there anything else that was kind of trending with the wedding season because it is pretty large?



Marley McAliley - 1:43: Yes. We saw a lot of different questions around what pertains to a wedding. So basically, what do you wear to a wedding? What hand does a wedding ring go on? When do you send wedding invitations? What to write in a wedding card? So lots of questions on just, like, general best practices when it comes to attending weddings.



Mason Paine - 2:03: What else happened in June?



Marley McAliley - 2:05: Tv we had some great June premieres this past month. A lot of people are interested in Bridgerton. Bridgerton was the top trending premiere in June. People were searching questions related to the show,]]> Mason Vera Paine, the Unabridged Millennial full false 10:00 https://masonverapaine.com/top-search-trends-march-google-trends/ Sat, 30 Mar 2024 02:19:28 +0000 https://masonverapaine.com/?p=7995 Source

]]> Google Trends expert Molly McHugh Johnson about the top search trends of March. They cover a wide range of trending topics, from the Academy Awards and March Madness to spring break destinations and food trends. You can visit Google. Google Trends expert Molly McHugh Johnson about the top search trends of March. They cover a wide range of trending topics, from the Academy Awards and March Madness to spring break destinations and food trends.



You can visit Google.com for all of your search needsYou can like Google on Facebook at: Facebook.com/GoogleFollow Google on Twitter at: Twitter.com/Google




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Like Mason on Facebook at: Facebook.com/MasonVeraPaine and follow on Twitter at: Twitter.com/MasonVeraPaine. Interested in being a guest on the show or wish to send pitches contact us at: Contact@Masonverapaine.com
]]> Mason Vera Paine, the Unabridged Millennial full false 22:11 https://masonverapaine.com/februarytopsearchedtrends/ Wed, 28 Feb 2024 05:22:35 +0000 https://masonverapaine.com/?p=7972 Source

]]> Google trends expert Justin Burr joins host Mason Paine to discuss the most popular search trends from February. They cover a wide range of topics, including the Grammys, Black History Month, Lunar New Year, Valentine's Day, retro technology trends, Google trends expert Justin Burr joins host Mason Paine to discuss the most popular search trends from February. They cover a wide range of topics, including the Grammys, Black History Month, Lunar New Year, Valentine's Day, retro technology trends, credit score dating apps, and NBA All-Star weekend and more.



You can visit Google.com for all of your search needsYou can like Google on Facebook at: Facebook.com/GoogleFollow Google on Twitter at: Twitter.com/Google




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Google February Trends Transcription



Announcer – 0:00: Mason Vera Paine.



Mason Paine – 0:02: February has wrapped up, so let's check out this month's most popular search trends with Google trends expert Justin Burr. Thanks for joining me, Justin.



Justin Burr – 0:10: Hey, thanks for having me.



Mason Paine – 0:11: So a lot of stuff has been happening so far, and we need a recap. And the first thing I need to know about what was trending on the Grammys.



Justin Burr – 0:19: Yeah. You know, February is a short month, but they crammed so much stuff into it. There's so many things to talk about. So Grammys. Right. Do people still watch award shows? I don't know. But looking at the Google trends, the top search red carpet looks, Taylor Swift number one. Boy genius number two. Billy Joel number three. Taylor Swift, always looking. H. She also won Grammy of the year, album of the year. She was also trending because she announced an upcoming album, tortured poets department. I already bought the vinyl on pre order. What's up? A couple other trending things. Paris Hilton new album was trending. Has Miley Cyrus ever won a Grammy? Was trending because she won her first ever Grammys. So no, she hadn't, but now she has. So I didn't watch the Grammys, but I've heard gothings and there's a lot of search interest in this.



Mason Paine – 1:10: Know, it's crazy about the Miley Cyrus one. I was completely shocked. I really thought she won multiple Grammys.



Justin Burr – 1:17: No, for sure. And I think that was why it was one of the breakout searches because I think people were pretty shocked when she won that one, that it was her first because, yeah, she's been making sweet tunes for a long time.



Mason Paine – 1:28: Right.



Justin Burr – 1:29: I don't know. I guess she never got it.



Mason Paine – 1:30: Who else was I? Celine Dion. I thought that was fabulous that she was out there because she has that stiff person syndrome. So I know she limits her going outside a lot, but it was absolutely amazing. She looked gorgeous.



Justin Burr – 1:44: So good. Yeah. She's had to cancel some tours and stuff. Right. She's had some mobility issues.



Mason Paine – 1:49: Yeah.



Justin Burr – 1:49: Great. I've seen her in concert and it was.



Mason Paine – 1:54: Wow.



Justin Burr – 1:55: Yeah, dude, dude. Right before the pandemic hit, right in Brooklyn, got some tickets, last second, went in there and she just rocked. Was, it was so such, she's such a performer, really captivates an audience, captivates the world. So it's awesome.



Mason Paine – 2:12: When it comes to other culture stuff, what else was trending in February?



Justin Burr – 2:16: Yeah, there's a few things. We've got Black History Month,]]> Mason Vera Paine, the Unabridged Millennial full false 23:00 https://masonverapaine.com/google2024januarytrends/ Wed, 31 Jan 2024 06:13:22 +0000 https://masonverapaine.com/?p=7948 Source

]]> It’s the end of January and Google Trends Expert, Baliey Tomson joins me to give insights on some of the top search trends people were searching for during the month in entertainment, beauty, odd news, sports and more. You can visit Google. It’s the end of January and Google Trends Expert, Baliey Tomson joins me to give insights on some of the top search trends people were searching for during the month in entertainment, beauty, odd news, sports and more.



You can visit Google.com for all of your search needsYou can like Google on Facebook at: Facebook.com/GoogleFollow Google on Twitter at: Twitter.com/Google




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Google Trends January Transcription



Announcer  – 0:00: Mason Vera Paine.



Mason Paine – 0:02: The month of January has come to an end. Find out what were some of the top things people were searching for on Google during this time with Google trends expert Bailey Thompson. Thanks for joining me, Bailey.



Bailey – 0:13: Thanks for having me, Mason.



Mason Paine – 0:14: Now that January is over, I gotta know what are some of the big top trends that we had this month?



Bailey – 0:19: The month came and went and it. Was a busy month. I think even looking back on the trends, I forgot all the things that had happened from sports to entertainment. You had the Golden Globes at the beginning of the month. And as folks tend to do, they want to know who's there and what they're wearing. So Ali Wong, who won a best actress award for her role in beef, was one of the top trending people the day after the Golden Globes.



Bailey – 0:22: I think even looking back on the trends, I forgot all the things that had happened from sports to entertainment. You had the Golden Globes at the beginning of the month. And as folks tend to do, they want to know who's there and what they're wearing. So Ali Wong, who won a best actress award for her role in beef, was one of the top trending people the day after the Golden Globes. And I think part of that was. She was the first person of Asian descent to win that particular award in succession. I don't know if you're a fan. I'm a fan. Even though the series is over, they. Are still continuing to trend. They took home four Golden Globes. Kieran Culkin had a really entertaining acceptance speech. So they were top of mind. And then the Emmys were in the middle of the month. It is award season. As I mentioned, folks are interested in what people are wearing. Aubrey Plaza from White Lotus and Suki Waterhouse and Daisy Jones and the six were top trending for their red carpet dresses. And then Elton John earned himself an EGOT with his Emmy award. So a lot of people searching, what is an EGOT? Very busy in the entertainment.



Mason Paine – 1:23: Yeah, EGOT. That was actually really cool. I find it such a cool accomplishment when somebody wins. Like, I don't know, part of me is like, why should I give a hoot if somebody wins all of it? But that is huge, right? I mean, an Emmy, Grammy, Oscar, what's the Tony, I think, right? Tony?



Bailey – 1:40: Yeah. Yeah. It's wild. I think it's not until I actually. Think about go through the acronym to really think through, like, wow, that is a person of many talents across the board, right? Really impressive.



Mason Paine – 1:53: And then I'm trying to think, what did he win with his Oscar, right?



Bailey – 1:57: Like, what was that such a good.



Mason Paine – 1:59: Even I don't to kind of look.



Bailey – 2:03: Up at the other ones. And now I'm realizing I didn't even look up what Oscar was.


]]> Mason Vera Paine, the Unabridged Millennial full false 12:20 https://masonverapaine.com/topgoogletrends2024/ Fri, 05 Jan 2024 03:40:13 +0000 https://masonverapaine.com/?p=7934 Source

]]> Google Trend Expert, Robert Ferrara joins the Mason Vera Paine show to discuss the top New Year trends on Google for 2024 in health and wellness, financial resolutions, eco-friendly and more. You can visit Google. Google Trend Expert, Robert Ferrara joins the Mason Vera Paine show to discuss the top New Year trends on Google for 2024 in health and wellness, financial resolutions, eco-friendly and more.



You can visit Google.com for all of your search needsYou can like Google on Facebook at: Facebook.com/GoogleFollow Google on Twitter at: Twitter.com/Google




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Google New Years Trends Transcription



Announcer 00:00: Mason Vera Paine.



Mason Paine 00:01: it's 2024 and people are already hitting Google searching for information about health, travel and more. Robert Ferrara joins me to speak about the new year's trends. Thanks for joining me, Robert.



Robert Ferrara 00:13: Thanks for having me. Happy New Year.



Mason Paine 00:15: You know, what are some of the top search new Year resolutions people are searching for?



Robert Ferrara 00:20: Now is that time of year. You know, everyone's thinking about their New Year's resolutions, how to better themselves for 2024, and we're really seeing that reflected across all of our search trends as well on Google. So this year, resolutions are always top of mind in January that we see in our results. But the categories that we're seeing, not surprising. The first one is health and wellness. So that includes physical health, mental wellness, really the whole gamut there. Also, right after that is financial. Also, one we see pretty consistently year over year things related to money and how you can be more budget conscious and manage your money more effectively in the new year.



Robert Ferrara 00:57: And then finally, the third one was a bit of a breakout and a little surprising to us, too, which is really cool. So green and ecofriendly resolution were some of the top ones as well. So a lot of people thinking about the kinds of products they buy, whether they're deemed ecofriendly, sustainable fashion, how to be more green at home, just trying to lessen their environmental impact this year.



Mason Paine 1:17: That one is pretty interesting. How would that look in the trends? Is that kind of like, how would. I impact the environment less? Like, what can I eat or what can I do? What does that look like?



Robert Ferrara 1:28: I think there's a lot of attention to what we're consuming as a big one. So, for example, we're seeing a big spike in ecofriendly cleaning products, things that we buy every day for our household that we might have overlooked, and what kind of chemicals and materials go into these products, what is the impact they have on planet and things like that. A big thing, too, that we're seeing is sustainable fashion as well. More of a concern over fast fashion and making sure that you understand the kind of materials the garments are made out of, what kind of labor went into creating them. Is it something that's going to last for a long time? All these things that people really want to think about before making that purchase, and then even goes for larger purchases as well, which is very interesting. A funding one we spoke to with sustainable engagement ring searches really increased as well. Whether that's like vintage or pre owned or lab grown diamonds, and people doing research on alternative engagement rings, it's really interesting to see how these pains year over year.



Mason Paine 2:29: Was there any differences from last year to this year?



]]> Mason Vera Paine, the Unabridged Millennial full false 9:01 https://masonverapaine.com/googleyearendtrends2023/ Mon, 18 Dec 2023 05:40:17 +0000 https://masonverapaine.com/?p=7913 Source

]]> Google trends expert Justin Burr joins the Mason Vera Paine show to speak about the top searches on Google in 2023. From news to recipes and everything in between, we will be exploring what got everyone talking and Googling this year. Google trends expert Justin Burr joins the Mason Vera Paine show to speak about the top searches on Google in 2023. From news to recipes and everything in between, we will be exploring what got everyone talking and Googling this year.



For the 2023 Year in Search visit: Trends.Google.com/TrendsFollow Twitter on Google at: Twitter.com/GoogleLike Google on Facebook at: Facebook.com/GoogleLike and Follow Google on Instagram at: Instagram.com/Google




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Google Year End Review 2023 Transcription



00:00 – Announcer: Mason Vera Paine.



00:01 - Mason Paine: 2023 is almost over and what an eventful year it's been. Joining me to break down the top searches on Google and entertainment, sports, pop culture news and more is Google trends expert Justin Burr. Thanks for joining me, Justin.



00:14 - Justin Burr: Hey, thanks so much for having me.



00:16 - Mason Paine: This year, there's been so much that has happened. I don't even know where to start other than what's the biggest trend, I guess.



00:24 - Justin Burr: It's so fun to look back at the year and what people were searching and what the trending searches were. If we look at the news category, it's always a bit of a somber category or just a little bit more serious because people are coming to Google to figure out what is happening in these specific instances. Number one trend in 2023 was the war in Israel and Gaza. Then we had the Titanic submarine and Hurricane Hillary rounding out the top three in the news category. The thing that all of those things have in common is that they are fluid, they are something that is evolving. That's why we see these trending... These trending searches so high on the list because people are coming back to Google repeatedly to get updated information, especially in the context of natural disasters. We see those high on the trending search list every single year because people are figuring out what's happening, how to stay safe, what is the latest and the greatest in terms of that context.



1:19 - Mason Paine: Yeah, that's pretty true. I know one of the things that affected here in Chicago was the Canada wildfires because it actually got super smoggy for a while out here. I think it happened in New York and a lot of the upper states in America.



1:32 - Justin Burr: Yeah, that was on the newest category, the number 10 trending search was Canada wildfires. Yeah, in New York City, there was one day where you couldn't be five feet in front of you. The smoke was so thick. It was really wild. I think people were probably searching for that quite a bit to understand what the air quality was, what the buyers were doing, and how to maybe avoid it.



1:55 - Mason Paine: Now, one of the categories that I was really interested in, because I didn't realize so much had happened, was the passing. I'm like, Man, there's a lot of people that had passed. I thought that was like a year or two ago, but no, it was this year.



2:07 - Justin Burr: It's always interesting to look at folks that left us this year and what search interest they drove. So yeah, Matthew Perry coming in at number one, obviously very tragic, beloved by many from the television show, Friends, said Tina Turner. Number two, Jerry Springer. Number three, and the other top 10 categories, Bob Barker. So, yes, some sad departures this year, but yeah,]]> Mason Vera Paine, the Unabridged Millennial full false 24:46 https://masonverapaine.com/googleshoppingtools/ Sun, 19 Nov 2023 23:17:08 +0000 https://masonverapaine.com/?p=7898 Source

]]> Google trends expert Christina Basilio joins the Mason Paine show to discuss the most in demand and trending items for the holiday season. Christina also discusses how to use various Google tools to help with your shopping. Google trends expert Christina Basilio joins the Mason Paine show to discuss the most in demand and trending items for the holiday season. Christina also discusses how to use various Google tools to help with your shopping.



For the latest trends from Google visit: Trends.Google.com/TrendsFollow Twitter on Google at: Twitter.com/GoogleLike Google on Facebook at: Facebook.com/GoogleLike and Follow Google on Instagram at: Instagram.com/Google




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Google Holiday Trends Transcription



00:00 – Announcer: Mason Vera Paine.



00:01 – Mason: Holiday season is upon us and to find out what are some of the hottest gifts that are in demand, as well as how to use various Google tools to alleviate your troubles, joining us is Google trends expert Christina Basilio. Thanks for joining me, Christina.



00:14 – Christina: Hi, it's so great to be here.



00:15 – Mason: So to top off first, I got to know, what are the top gifts trending for the holiday so far?



00:21 – Christina: Yeah. Based on a search trend we've been seeing through the year, we've been able to identify about a hundred gifts and ideas. For me, I'm looking for something fun, unique, and maybe a little nostalgic. So some things that stood out to me on the list were things like our engraved necklaces. Purchases for that are up about 5,000 %, as well as lab-grown diamond tennis bracelets, so economically sourced diamonds, folks are looking at. And the beauty space, things like claw clips to pull your hair back, those are making a resurgence this year. On the electronics front, we're seeing things like headsets are really of interest. So either gamer headsets with a mic on them or even sleep headphones for people that are trying to maybe get a more restful sleep. We've been seeing stuff like that pop up.



1:07 – Mason: I'm a little bit curious about the keyword Choiceage. So when going through the apparel and accessories, I noticed that one of the things that was trending was target cozy sneakers. Why use the word cozy? Why not just word like, slippers?



1:22 – Christina: Yeah. So what we're seeing is seeing the search trend for things like flippers. They always spike in December. So if I had to guess, it's because people are trying to stay warm this holiday. And what are fun words that people think of? And I think cozy is probably one of them.



1:36 – Mason: Okay, that's fair enough. When it comes to the searches, what's driving the holiday sales? Is it like deep discounts or special promotions?



1:45 – Christina: So I think it's probably a mix of both, right? So we get the list of things that people are really looking for. But what we also see is people come to Google to find things like deals. So maybe they want the big ticket item but they don't want to spend full price. Something that we're able to help people do if they're looking to save a little bit of money is if they Google shop deals, they'll be taken to a special landing page that will give them millions of items that are on sale right now. So they can search through the different categories and find things from their favorite brands like Target or Under Armor so that they can save.Some money.



2:17 – Mason: Now, would it be smarter to use broad terms instead of specific terms,]]> Mason Vera Paine, the Unabridged Millennial full false 6:40 https://masonverapaine.com/googlehalloweentrends/ Tue, 31 Oct 2023 01:22:12 +0000 https://masonverapaine.com/?p=7889 Source

]]> Halloween has arrived. Find out what people are Googling from costumes to parties and food from Google Trends Expert, Elizabeth Howard. For the latest trends from Google visit: Trends.Google.com/TrendsFollow Twitter on Google at: Twitter. Halloween has arrived. Find out what people are Googling from costumes to parties and food from Google Trends Expert, Elizabeth Howard.



For the latest trends from Google visit: Trends.Google.com/TrendsFollow Twitter on Google at: Twitter.com/GoogleLike Google on Facebook at: Facebook.com/GoogleLike and Follow Google on Instagram at: Instagram.com/Google




https://75dc83.p3cdn1.secureserver.net/wp-content/uploads/2023/10/15.-Elizabeth-Howard-Halloween-Trends.mp3








Google Halloween Trends Transcription



Announcer: Mason Vera Paine.



00:01 – Mason:  Halloween is upon us and people are running to Google for help. Joining me to speak about some of the top things people are searching for is Google trends expert, Elizabeth Howard. Thanks for joining me, Elizabeth.



00:12 – Elizabeth: Thanks for having me.



00:13 – Mason:  So Halloween, it's one of my favorite holidays. And I'm just so curious, what was trending so far in Google?



00:19 – Elizabeth: Well, Halloween in October, we have so many fun trends this month. Our top trends were costumes, makeup and DIY effects, food, and decor. Of course, we had some local searches, which were really fun this month to see as well. Should we get into the costumes first?



00:37 – Mason:  Absolutely. That's the best part. Are people looking to make their own costumes or they're buying costumes?



00:44 – Elizabeth: We definitely had some people looking for top DIY costumes. Rosie the Riveter is the most search last-minute costume of all time in the United States, and Pirate is the most search DIY costume. But the breakout search that we saw this year is Barbie is the top trending costume of the year across every single state, which really never happens in our search trends. There were probably lots of Barbies out this weekend, and there's going to be lots of Barbies out on Halloween night. We also saw a kin dog costume is the breakout pet costume search of the year, which I want to see pictures of these Barbie and kin dog costumes. Yeah.



1:30 – Mason:  That sounds so cute. I'm wondering, what is the dog going to wear? Is it going to wear a wig, a little hat, a cowboy hat, the whole theme? How's it going to go?



1:40 – Elizabeth: I know. I also wonder the fur jacket that ken wears when he's in his mojo jojo, cata house, maybe that is what the dog is going. To wear.



1:50 – Mason:  That would be so funny. You're right. This will be absolutely fabulous. Was there any makeup ideas? I'm sure probably the low hanging fruit is to just get a costume. But I have to know, is there any makeup ideas for people?



2:05 – Elizabeth: Yes. Every October we do see face paint and theatrical blood's bike. But this year we saw Carrie as the top training in costume search in conjunction with theatrical blood. We also saw yellow as the top trending contact lens color. A couple of months ago, we saw Barbie nails as a top trending nail design. Then this month we saw that change to ghosts. People were headed to the nail salon to get little ghosts on their fingernails.



2:35 – Mason:  That's cute. I like that. I think you could do that year round, though. It's not too big where it's going to be noticeable, right?



2:41 – Elizabeth: Yeah, exactly.



2:43 – Mason:  Now, for kids,]]> Mason Vera Paine, the Unabridged Millennial full false 8:25