Recently, we found out that our face matches our first name. Now we find out that our physiology can match the products and interest we have. To further explain these new advancements in marketing is: Full Professor of Strategy & Marketing at the School of Management of Politecnico Di Milano, Giuliano Noci.
We continue our conversation with: Associate Professor of Marketing at HEC Paris, Anne-Laure Sellier on how you can match the first name of strangers to their faces with high accuracy. Professor Sellier explains how a computer can even match people using their first name to photos with high accuracy and how this technology is currently being used in marketing.